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Curly Girl Movement
The Dutch brand Curly Girl Movement creates products that consists of pure ingredients. The formulations do not weigh down the curls, but instead strengthen the hair with light additives and preserve the hair's natural texture. In accordance to their motto: Less is more! All products are free from silicone, parabens, mineral oils and aggressive sulfates.
Shamilla Dewi is the founder of the Curly Girl Movement. As a child, she did not accept her natural hair for a long time and straightened it for years until her hair was so damaged that it had to be cut off. This turning point led her to start a movement for curly heads in 2014: the "Curly Girl Movement". On this platform, she educates people about curls and inspires everyone to accept and love their natural curls. In addition to acquiring knowledge about curls, it was particularly important for her to have the right products at hand. Thats why, in 2018, she decided to produce her own range of care products for curly hair.