Flora stands for the world of plants - with this in mind, Flora & Curls manufactures products based on natural ingredients that provide moisture, protection and care for your curls. Each collection has been created to cater to the individual needs of structured hair. The products are made from pure, natural and nourishing ingredients: Aloe vera, rose water, lavender and other additives provide the curls with a large load of moisture and nutrients. The ingredients are particularly effective because they are cold-pressed and extracted in a gentle way - every drop nourishes the curly hair.
Rose, founder of Flora & Curl
The founder, Rose, firmly believes that good hair care does not have to be complicated. Her natural hair and scalp were badly damaged after many years of chemical straightening. During her search for healthy hair growth products, Rose found that many brands were formulated with harsh ingredients. That why she founded Flora & Curl - all products are created with consciousness and in accordance to the Clean Curl Promise ™. Their philosophy - less is more!