The brand originates in France and is COSMOS NATURAL certified and known for the fact that its packaging - even the lid - is made of recycled plastic. But what is "The Secret of Loly"? One of the secrets is that the products are formulated with natural active ingredients, free of sulfates, silicones, alcohol and mineral oils to bring out the true nature of the hair. Another secret is that they are made up of an inspiring team that shares the same values as the brand: Respect, Ethics and Glamour. Today, Les Secrets de Loly is growing exponentially, thanks to its wonderful and loving community.
Kelly Massol, Founder of Les Secrets De Loly
Kelly, who founded the brand in 2009, has always been passionate about homemade natural cosmetics and is committed to helping women and men take care of their textured hair. She started writing blog posts at "bouclesetcotons.fr," a forum for frizzy, curly and wavy hair that has about 100,000 members. She quickly realized that she wanted to make high-quality natural products available to all people with textured hair. That was the birth of Les Secrets de Loly. With over 15 years of experience, Kelly has quickly become a go-to person for the care of textured hair. As a mother, entrepreneur and investor, she is regularly requested for conferences, television shows and podcasts in a variety of fields. She has moderated a NATURAL HAIR ACADEMY conference, presented a talk for Femmes d'Influences and produced a podcast for LightHouse.