Alikay is a luxurious hair, skin and body care line that places great emphasis on natural and high quality ingredients. The brand originates in the USA and manufactures its fair-trade products in Florida.
Rochelle Graham-Campbell, founder of Alikay
Alikay is a black & woman-owned business founded by Rochelle Graham-Campbell. It all started in her bathroom when she was making hair care videos to support other women on their journey to natural hair care. Above all, she showed her "Big Chop" and her unique hairstyles. The number of viewers grew enormously quickly and the demand for the products they used was very high. She recognized a lack in the beauty industry: products made from natural ingredients. With the support of her husband and soon to be a business partner, Demond Campbell, Rochelle converted her kitchen into her first laboratory. With an investment of 100 dollars, the then 22-year-old officially launched Alikay Naturals ™ at the end of 2008. Rochelle earned her BA in Business Marketing from the University of South Florida in 2011. That year Rochelle developed and shaped the LOC-Method ™, an innovative hair care routine to protect and maintain healthy hair care.