Holy Curls

Holy Curls

HOLY CURLS is based in London and is a truly cool and dynamic brand that attaches great importance to authenticity and natural ingredients. They do not use chemical additives because they think we and our hair are too good for that. They are on a mission with their brand which is to unravel the myths of the curl, untwirling it and showing the curl for what it truly is.

Badria Ahmed, founder of Holy Curls

Growing up in Sweden, the founder, Badria Ahmed, did not have many options of styling product for her Afro. After years of chemical straightening her hair, she wanted to learn more about her natural hair and how to properly care for it. During her travels through Africa, she discovered natural ingredients from local communities that are incredibly moisturizing and naturally protect the hair from environmental factors, damages and UV rays. Back in London, she created Holy Curls: a brand with unique formulas packed with ingredients specifically for curly and afro hair.