NATURALLY DRENCHED is a black- & woman-owned business. The brand is vegan and environmentally conscious. They represent a line of products that focus on your precious curls. Naturally Drenched strives to create a curl-clusive environment in which everyone can accept and love their natural structure.
Jamila Powell, founder of Naturally Drenched
The founder, Jamila Powell, is a real power woman - she is a mother, lawyer and entrepreneur. During her studies, she already ran the Maggie Rose Salon, one of the most famous hairdressing salons for structured hair. Every day she worked with curly hairs and their specific care products. She quickly learned which products go with which curl types. She knows exactly what the needs of the different hair structures are. This knowledge and experience led her to create her own products and that is how Naturally Drenched was created.