Scrunch It Curls

Scrunch It Curls

Scrunch It has the mission to empower everyone to feel good and love their bodies. Lots of women and men struggle with their curls - Scrunch It says: embrace your individual curls. The key to beautiful hair is keeping it healthy.

Devin Clifton, founder of Scrunch It Curls

The founder, Devin Clifton, struggled with her hair for over 30 years. For a long time she though that her hair was just frizzy and difficult to control. A curl specialist was the trigger that convinced her otherwise and set her on her own curl journey. She finally put an end to constant straightening, coloring and hard brushing. She discovered that the most important part of her hair routine was plopping (letting products soak in by wrapping your hair in a shirt). Plopping prevents frizz and allows the curl structure to bloom. However, during the plopping she could hardly do other things like dressing, applying makeup or other activities, as the self-wrapped hood always fell off her head. So she looked for a suitable tool ... and searched and searched. Unfortunately, she couldn't find any suitable tools, so she took care of things herself and sewed her own cap. Finally she had the flexibility to move around in her everyday life while she was popping - Scrunch It was born!